Company Name: Technotrading Schiedam BV

Location: The Netherlands, Europe

Industry: Retail (maritime and offshore equipment)

Established: 1985

Company Size: <30

Odoo Users: <30

Hosting Type: Odoo.sh

Apps: Sales, Purchase, Invoicing, Accounting, Website, eCommerce, Logistics, Employees, Studio, Time Off

Implementing Partner: Odoo Experts B.V.

Based near Rotterdam in the Netherlands, Technotrading has been selling cutting-edge tools and equipment to the maritime and offshore industries since 1985. When a new visionary owner took over the business, a decision was made to give it a proper boost by introducing a modern and innovative management system. Ever since implementing Odoo, the company has streamlined its processes, grown considerably and achieved great results, and will continue to work towards even greater success in the future. 

Founded in 1985 in the Netherlands, Technotrading has been a trusted supplier of tools and equipment for maritime and offshore industrial maintenance for nearly four decades. The company serves customers worldwide, including in the Netherlands, Spain, and the United States.

In 2011, Jeroen van Waveren took over the business with a clear and exciting vision of growth for the future. Analyzing the way operations were managed so far, he quickly identified that the company’s outdated AS-400 system and inefficient processes were holding it back. 

Seeking a modern, scalable, and innovative management system, Jeroen and his team evaluated 12 different ERP solutions before making their choice to ensure the chosen software would align with the company’s requirements. 

The decision was made to move forward with Odoo’s all-in-one company management solution, with the ambition to lay the groundwork for the next ambitious chapter.

After a year of careful analysis and preparation, Technotrading implemented Odoo’s management system (formerly OpenERP), and has continuously upgraded to newer versions since. The team chose this tool for 2 main reasons:

 Comprehensive system: Odoo offers a complete all-in-one solution to handle sales, purchasing, accounting, and warehousing efficiently in a single interface. 

 Customizability and flexibility: Odoo opens up to tailor-made modules to fit Technotrading’s unique operational needs. 

Initially, Technotrading was using Odoo’s solution as an ERP for core business operations. However, as the company grew, so did its reliance on Odoo. The use of the platform extended to a more global management system. Today, Technotrading leverages Odoo for its website, e-commerce platform, marketing automation, and marketplace integrations.

Installing Odoo’s software has proved to be a great decision. Indeed, it has transformed Technotrading’s operations, bringing structure and automation to critical workflows. 

The company observed several key benefits with Odoo’s management system implementation:

• Time savings: Streamlined processes and automated workflows reduced manual workload.
• Fewer errors: Reduced manual entries led to greater accuracy in order processing.
• Cost efficiency: Odoo’s integrated tools optimized resource allocation and reduced operational costs.
• User-friendly interface: Employees quickly adapted to the system, improving productivity.

By 2017, five years after adopting Odoo, Technotrading outgrew its previous location and moved to a facility five times larger, to accommodate its growth. This move is a clear testament to the company’s success and expansion.

In addition to Technotrading, the company also operates Technosafety, a specialist in safety and protective equipment. Formerly known as Medisafe Benelux, Technosafety has been operating under its new name since 2020 and shares the same facility as Technotrading.

Technosafety supplies essential personal protective equipment (PPE), safety gear, and protective materials for various industries. With a growing demand for high-quality safety solutions, the company needed a robust, integrated software system to manage sales, inventory, and customer interactions efficiently.

Similar to Technotrading, Technosafety relies on Odoo to streamline its operations, benefiting from:

• Centralized inventory management: Optimized stock levels across multiple product categories.
• Seamless order processing: Fast and error-free order handling through automation.
• E-commerce and webshop integration: A smooth digital sales experience for customers.
• Scalability and growth potential: The ability to adapt and expand with business needs.

With Odoo at the core of its operations, Technosafety continues to grow as a key player in the safety industry, ensuring that businesses and workers have access to the best protective equipment available.

Technotrading continues to optimize its webshop, website, and warehouse management using Odoo’s evolving features. Automated processes and centralized data have freed up valuable time, allowing the team to focus on:

 Expanding the product range with exciting new additions.

 Growing the customer database by identifying new opportunities. 

 Optimizing warehouse logistics for even faster and better service.

 Creating tailored offers based on customer needs and preferences.

As the company prepares to upgrade the management system to Odoo 18, it anticipates even greater efficiencies, new features, and a positive impact on operations. 

Interestingly, more of Technotrading’s own customers have also begun adopting Odoo, reinforcing the software’s value in the maritime and offshore industries.

With Odoo as the backbone of its operations, Technotrading is well-positioned for continued and remarkable growth and success in the years to come.